Too much choice? What does MPF have to do with Jam?
Why making no decision may be your best decision At the turn of the 21st century, two US academics, Sheena Ivengar and Mark Lepper, published a groundbreaking study about decision making, using of all things, jam! On one day, shoppers saw a table with 24 varieties of jams. On another day, only 6 varieties were […]
Too much choice? What does MPF have to do with Jam? Read More »